Social Media Marketing

What is Social Media Marketing

Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, Social Media Marketing Is One of The Best Way To engage To The Right Customers To Promote Your Bussines.

Are You Need More Traffic For Your web site?

Drive traffic For Your business Website Social media Marketing help to Drive More Traffics on Your website And Generated Best Quality Leads For Your Business.

Now The major social media platforms are Facebook, Instagram, Linkedin, Youtube, Twitter, Pinterest and Snapchat.

Why Is Social Media Marketing Important Today?

Today’s consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business.

What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression. 

Take a look at these stats from Oberlo to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond: 

  • 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
  • 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
  • Facebook alone has over 2.7 billion monthly active users. 

Your customers and prospects are using social media channels every single day, multiple times a day.

Benefits Of Social Media Marketing

The concept of social media marketing has evolved over the years. A few years ago, the sole purpose of using social media channels was to generate website traffic.

Today, it has developed into something more than just a place to broadcast content. 

You can have a social media marketing strategy in place to achieve a broad range of benefits from creating two-way conversations with potential customers to expand the reach of whatever you’re selling. I am going to mention the top 5 benefits of social media marketing:

 

1. SMM Consistently Warms Up A New Audience For Your Business

2. SMM Builds Stronger Relationships With Customers

3. SMM Generates More Leads & Conversions

4. SMM Gives You A Leg Up On Competitors

5. SMM Is Cost-Effective

What Is The Main Reason Your Business Uses Social Media Marketing?

Brand Awareness

85%

Community Engagements

81%

Content Distribution

78%

Sales / Leads Generation

75%

Others

5%

The Five Core Pillars of Social Media Marketing

1- Strategy

Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.

What are your goals?

How Can Social Media Marketing Help you Achieve  Your business goal?

Other Business use Social Media To Increase their  Brand Awareness, And Some Business Use Social Media Marketing To Grow up Their Website Traffic.

 Social media can also help you generate engagement Around Your Brand.

Which Social Media Platforms Do You Want to focus on?

The major social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. 

Also, We have Tik Tok And Anchor, And we Have  Also Messengers Platforms Such As Whatsapp, Wechat And Telegrams.

What type of content do you want to share?

What type of content will attract your target audience best? Images, videos or Links? it is Educational or Entertaining? the Marketing Strategy Persona 

which will help you answer these questions.

And Nowadays We Have So many Things to Share In Social Media But.

The right strategy Is You Have To share Your Content Related To Your Business.

If Your  Have A Ecommerce Business You Have To Promote Your Products on Social Media And You Have to Promotes Your Offers, Coupons To  Increase Your Sale.

2-Planing /Publishing

Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people (5,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.

Small Brands Also Needs Brand Awareness To Increase Brand Value In Their Local Areas And Also on World Wide.

Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. it’s just how you would share on your personal Facebook profiles. But you Need To Plan Your Content For Share on  Social Media. you need to publish great content that your audience likes, And You Need To share Content at the right timing and frequency.

3-Listening and Engagement

As your business and social media following grows, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly so You Have To Read Comments And messages. You Have To Reply to Their Comments And Message As Right Time Then You Have To Engage  To Customers Directly.

You can manually check all your notifications across all the social media platforms but this isn’t efficient and you won’t see posts that didn’t tag your business’s social media profile.

4-Analytics

Along the way, whether you are publishing content or engaging on social media And You Will want to Know How Your Social Media Marketing Performing As you Are More Reaching A More People Know Your Brands How Many Peoples Know Your Brand In Your Area. You Have To Analysis Everything How It’s performing. If You Doesn’t Increase Your Sale You Have to Change Your strategy.  So You Must analyse Your Social Media Marketing.

5-Advertising

When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social Media Ads allows you To Grow up Your business  wider Audience

Social media Advertising platforms  So Powerful Nowadays. This Is very powerful for Small Business. You Have to Invest small amounts Gets Better Results For Your Business.